Social Media in Insurance - American Family VP Marketing Lisa Bacus
I used to work for Allstate and would intensely study the competition and what they were doing. American Family and USAA were a company I always watched. I really loved how she said that AmFam listened in Social Media for a Full Year before leaping in.
This is a great podcast too - http://brandfasttrackers.com. It's now one of my regular listens.
